No, Soho House isn’t dying a WeWork death. But it’s still losing money
The feeding frenzy of “Soho House is so over”-coded stories reached a crescendo earlier this year. A report from GlassHouse Research labeled the company as one with a broken business model — no better than fallen-from-grace coworking brand WeWork. Society magazines like Tatler wondered if Soho House’s moment had passed. Even I have noticed that…